When successful, their followers become your followers. A great example of influencer mastery is the art of the social media giveaway. When done tastefully, a giveaway creates a synergy of positive results.
Take luxury Byron Bay accomodation, The Bower
as an example. They will often collaborate with other influential Byron based brands like Spell
and The Beach People
for an ultimate giveaway, in turn they cross promote to their audiences, gain mass followers and utilise the cult power of other brands to expose to new markets. Win win!
3. Talk Triggers
Ever feel like when a great show drops on Netflix, everyone is talking about it? Good news spreads like wildfire and sometimes all it takes is doing something a little different. To cult followers, the tiny details or the added extras do not go unnoticed.
Take Australian online beauty distributor, Adore Beauty as an example. Shopping online for beauty products is pretty standard, right? But when you shop at Adore Beauty, your order arrives accompanied by 2x free samples and a delicious individually wrapped Tim Tam to brighten your day. You then happen to mention this to your hairdresser while getting your colour done, and your girlfriends over coffee and already it’s a trigger for said hairdresser and friends to shop at Adore Beauty next time their mascara runs out.
People talk, and talking turns to doing, it is these customer conversations that build your following. Word of mouth recommendations are huge for purchasing decisions, and let’s be honest, when was the last time someone raved about a totally adequate experience? It’s the ones that stand out, go above and beyond and really catch your attention that are worth your breath. Cult status is defined by spreading the word.
4. Branding Genius
Ever been interested in a product, only to visit their Instagram and be totally underwhelmed? A cult following lives by the mantra that aesthetics absolutely matter and your design not only allows followers (and ultimately clients!) to identify with you, but also fall in love with your brand.
What would Tiffany’s be without that signature blue?
Branding genius takes some trial and error and it’s never too late for an overhaul or refresh, but it’s no denying that colour, font, packaging, social media and websites play a super crucial role in attracting your loyal audience.
Before jumping into the design suites, you can ask yourself a few questions. Who is your audience? Who are your competitors? What brands do you admire? How can your design survive the test of time? If you think about it, the culty brands have classic clean lines that surpass trends, but are not afraid to be bold and iterate.